Hi, I'm Iana,

a Product Designer who's spent 12 years transforming complex challenges into human-centered solutions.

I blend deep user insights with innovative design thinking to craft experiences that resonate and inspire.

I'm seeking a forward-thinking team where we can push boundaries together and make technology more meaningful for everyone.

what I do

Research & Analysis

Ideation & Brainstorming

Prototyping & Wireframing

High-Fidelity & Design Systems

experience

Opnbook | OCTOBER 2024 - Present

Senior Product Designer

  • Designed and maintained a comprehensive design system with light/dark themes and atomic components, establishing a foundation for consistent user experiences across the platform
  • Designed and documented reusable UI components while managing design tickets through agile sprint cycles to ensure efficient delivery
  • Collaborated with the team to implement design best practices, introducing Service Blueprint methodology to enhance cross-functional communication and project visibility

BayFirst Financial | SEPTEMBER 2023 - MARCH 2024

Product Design Consultant

  • Collaborated with cross-functional teams to design and prototype lead applications and internal dashboards, focusing on automation and user-friendly interfaces
  • Ran user research to inform design decisions, improving user experience and aligning with business goals
  • Designed high-fidelity visuals and design standards, ensuring consistent and polished outcomes

SmArtBiz Loans | Feb 2018 - Mar 2023

Senior Product Designer

  • Conducted user research to identify pain points in the loan application process, leading to new features that improved application completion rates from 80% to 90%
  • Refined internal design system to ensure brand consistency and scalability
  • Created interactive prototypes to rapidly test and iterate on designs
  • Designed high-fidelity mockups and style guides to communicate designs to stakeholders

Vetary Financial (acquired by WAG LABS InC.) | JUN 2017 - JAN 2018

PRODUCT DESIGNER

  • Conducted user research by interviewing veterinarians and veterinary technicians to create user personas and user needs
  • Created a comprehensive brand and style guide that ensured brand consistency across all products
  • Designed high-fidelity mockups to communicate designs to investors and stakeholders
  • Analyzed customer engagement data to identify drop-off points and optimize the user funnel, increasing lead generation by 2%

Redbeacon (acquired by The Home Depot) | SEp 2011 - Jan 2016

UI/UX/Visual Designer

  • Designed user experiences for a complex B2C and B2B marketplace, focusing on usability and streamlined workflows
  • Developed and presented design solutions that supported the larger business vision and user needs
  • Involved in user research and applied data-driven insights to enhance product design

my work

Opnbook Design System

A cohesive design system for an enterprise platform that enables organizations to maximize AI efficiency through prompt management, usage tracking, and performance analytics.

design system / documentation / storybook

View Case Study

Task-Based Loan Application

Concept of an application flow for borrowers that involves using a task list for lengthy SBA loans and bank loans

ideation / user research / prototyping / proof of concept / wireframing / high-fidelity / design system

View Case Study

Underwriter Dashboard

password required

UI/UX refresh of internal user dashboard for processing SBA and bank loans

interaction design / interface design / UX flows

view Case Study

Plaid Integration

A Plaid API integration for customer-facing and internal-facing experiences to simplify the way bank statements are requested and processed

user research / prototyping / wireframing / a/b testing / high-fidelity / interaction

View Case Study

Lender & Repayment Portal

End-to-end product journey of Vetary, a veterinary lending solution for pet owners.

user research & interviews / prototyping / wireframing / a/b testing / high-fidelity / branding / print & marketing

view Case Study

Yelp Redesign

A quick exercise to redesign some of Yelp's best features

user research & interviews / wireframing / high-fidelity

view Case Study